Y.Bhg. Datin Sharifah Ikhlas binti Syed Ismail Aljaffree is the current Director of the Malaysia My Second Home (MM2H) center, under the Ministry of Tourism and Culture. She focuses on making the MM2H program known to the world and boosting economic activities through the tourism sector. Speaking at seminars or with stakeholders, giving interviews with local and foreign media, and engaging through outreach programs with foreign embassies and public and private organizations are all part of her team’s daily operations. She received her MBA in Public Administration from Oklahoma State University.