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Webinar: Henley & Partners North America Bi-Weekly Forum

Wednesday, 05 August 2020, Online

Webinar: Henley & Partners North America Bi-Weekly Forum

Henley & Partners North America will be hosting a 30-minute video conference that will be aired on a bi-weekly basis, including a great line up of speakers from top institutions and organizations. Our guest speaker on 5 August will be  Steve Freedman, TIGER 21 founding member and CEO of Beach Ball Capital, LLC. His topic will be Conversation with TIGER 21 founding member Steve Freedman: Benefits of a Personal Board of Directors.


Steve Freedman founded, a leading direct marketing agency, in 1994 and sold an interest in 2007 to private equity firm, Lake Capital. Between 2007 and 2012, Steve and team grew the parent company (Hyper Marketing, Inc) organically and via acquisitions into the largest independent marketing services firm in the US which was sold to Epsilon, a USD1.3 billion division of Alliance Data, for USD450 million on November 30, 2012. Steve served on the board of Hyper Marketing, Inc and was the President of the local marketing division which delivered turn-key direct marketing acquisition campaigns generally via direct mail and e-mail to a group of diverse clients.

In 2013, Steve founded the Atlanta chapter of TIGER 21, a peer community for high net worth entrepreneurs and investors. TIGER 21 members serve as his ‘personal board of directors’ in a no conflict zone. TIGER 21 has over 800 members worldwide.

Steve is the CEO of Beach Ball Capital, LLC which serves as the investment vehicle for his family office.  They focus on alternative investments in the areas of real estate, hotels, distressed and senior secured debt, private equity and select operating companies with unique selling propositions.

He grew up in New Jersey and attended Emory University where he earned a B.B.A. in Accounting. After college, Steve began his career in the audit department at KPMG where he was a licensed CPA in the state of GA. Steve lives in Atlanta with his wife Lisa and two daughters Alexa (16) and Julia (13).


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