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Jurijs Šalašovs is the Sales and Marketing Director at Saliena Group.
Latvia, and particularly its capital Riga, is increasingly recognized as a promising European investment destination. Benefiting from a strategic geographical position, a robust and expanding economy, and a competitive real estate market, the city provides unique opportunities for international investors seeking to enter emerging markets. With a dynamic property sector and a supportive business environment, Riga has become an attractive option for those pursuing stable yet high-potential investment opportunities. According to the World’s Wealthiest Cities Report 2025, Riga and Jūrmala are currently home to 11 centi-millionaires, with liquid investable wealth of USD 100 million or more, and are also identified as ‘high growth', with wealth growth of 100%+ forecast over the next decade.
Situated strategically between Western Europe, Eastern Europe, and Scandinavia, Riga serves as a significant economic gateway. Latvia’s memberships in the European Union, NATO, and the Schengen Zone guarantee regulatory and financial stability. The adoption of the euro in 2014 has further enhanced the country’s economic integration with broader European markets.
Ranked 30th overall globally out of 116 countries, and 23rd in business perception, on the Milken Institute’s Global Opportunity Index 2025, which provides a benchmark for evaluating the attractiveness of investment opportunities, Latvia holds growing appeal to international investors. The country also ranks highly in the Henley Passport Index (9th globally) and Henley Passport Power Index (14th), with visa-free access to 183 destinations and 90.45% of global GDP, indicative of the high economic mobility of its citizens.
The Latvian economy has demonstrated consistent growth, supported by a highly educated workforce and innovative industries. A national focus on digitalization and smart technology has established Latvia as a leading technology hub in the Baltic region. Recently, Riga received the highest recognition at the CEE Business Service Summit & Awards 2024 where it received the most ‘Dynamically Developing’ city in Central and Eastern Europe award. Government initiatives promoting entrepreneurship and foreign investment further solidify the capital city’s standing as a dynamic business center.
Latvia has experienced a significant rise in active investment projects, with their total value increasing from slightly over EUR 4 billion in 2023 to approximately EUR 11 billion in 2024, driven by a surge in foreign investment.
Riga’s real estate market is highly attractive, offering quality properties at competitive prices compared to other Western European cities. Demand for premium residential and commercial real estate continues to rise, propelled by foreign investment, economic expansion, and an increasing influx of wealthy expatriates. The Latvia Residence by Investment Program is among the most accessible in the EU, with a minimum real estate investment of EUR 250,000 granting the right to live, work, and study in Latvia, as well as visa-free travel across Europe’s Schengen Area.
With average rental yields between 5–7% and property appreciation projected at 3–5% annually, Riga and its suburbs represent an ideal environment for real estate investment. Areas such as Riga’s Art Nouveau district, the historic Old Town, and vibrant neighborhoods such as Āgenskalns offer a compelling blend of historical charm and modern amenities, appealing strongly to both overseas investors and local residents.
Saliena stands out as one of the most impressive residential projects near Riga. This meticulously planned community provides a high standard of living, blending contemporary architecture with extensive green spaces, educational institutions, and a range of recreational facilities. Covering 500 hectares and attracting over EUR 300 million in investment, Saliena is strategically located just 15 minutes from central Riga, 10 minutes from Riga International Airport, and 5 minutes from Jūrmala beach. Properties within Saliena offer attractive annual rental yields of 5–7%, alongside anticipated annual capital growth of 3–5%.1
Saliena also features exceptional amenities such as three international schools following recognized international curricula, the Jack Nicklaus golf course, a designer outlet mall, an equestrian center, and extensive recreational parks. Its robust infrastructure and secure, community-oriented environment make Saliena ideal for families and professionals seeking a quality lifestyle and an effective investment.
Latvia actively encourages foreign investment through favorable tax policies, including 0% tax on dividends and competitive corporate tax rates. A stable economy with robust governmental protection of private property rights, and a safe business environment further strengthen the country’s attractiveness to international investors. Increasing interest from buyers in Scandinavia, Western Europe, and beyond highlights Riga’s growing international reputation as a desirable property market.
Latvia’s flexible residence program, featuring long-term residence permits, Schengen visa-free travel, and minimal residency requirements, and a fast-track application procedure has significantly boosted the inflow of high-net-worth individuals into the country.
Beyond real estate, Riga is rapidly becoming a center for technology, finance, and innovation. The city’s vibrant start-up ecosystem, backed by government-supported accelerators and venture capital investments, is driving diversification in the economy. The capital provides attractive conditions and a supportive business environment for new investors, leading to the establishment of 54 business service centers that collectively employ approximately 18,200 people, averaging 340 full-time positions per company. The business services sector primarily specializes in customer service, finance, human resources, IT, logistics, and procurement.
Additionally, Riga’s high quality of life, cultural vitality, and affordability attract professionals and families seeking a balanced urban experience. The city has a rich cultural heritage, with exceptional opera and theater scenes, numerous museums, and a dynamic arts community, which further underscore its appeal, as do premium lifestyle developments such as Saliena.
Riga is swiftly positioning itself as a leading investment destination in the Baltic region. With a competitive property market, solid economic fundamentals, and investor-friendly policies, Latvia’s capital is poised to play a significant role in the global real estate and investment landscape. Saliena serves as a prime example of the city’s high-quality, investor-friendly developments, encapsulating Riga’s potential for international investors seeking capital appreciation, strong rental returns, and a stable business environment along with an alternative residence option in Europe.
Note
1 Saliena Finance Report 2020–2024
Henley & Partners assists international clients in obtaining residence and citizenship under the respective programs. Contact us to arrange an initial private consultation.
